Thank You Letters
Whether you send gift certificates, coupons, a 2 for 1 special, a free gift, or just a friendly thank you letter to stay on your customer’s radar screen, these types of letters are memorable and encourage your customers to send you referrals. As always, these types of letters should be personalized, and never [...]
Archive of entries posted on May 2009
Thank You Letters and Creative Offline Marketing
Two Cs’ For Creative Offline Marketing
Celebrity Endorsements
They aren’t as expensive as you might think (unless you try to get Sean Connery or Tom Cruise). The key is that you need to use celebrities that your target market recognizes as such. So Tony Rice would make a great celebrity for bluegrass and acoustic guitar enthusiasts. Not so much for gardening fans.
CD [...]
Creative Offline Marketing: Run a Contest
The sandwich chain Subway ran a scratch-off contest once, but you had to go online to see if you were a winner. Contests are a great way to get leads and generate sales.
Here’s a tip: always include an unadvertised “second place” that everyone who didn’t win will get. Joe Vitale did that last year, and [...]
Offline Marketing Part Two: Creative Offline Marketing
Read Part One of Offline Marketing: Traditional Offline Marketing
Part 2 is about putting creativity into your offline marketing.
So here goes:
Package Inserts – If you’re going to mail out a product or package to a customer anyway, always tuck a sales letter for another product in the package. It won’t cost you any more, and when [...]
Last 5 Tips For Traditional Offline Marketing Plus 2
Read the first 5 tips for traditional offline marketing here (tips 1 to 5).
Read the next 5 here (tips 6 to 10).
And here are the last 5 tips PLUS I’m adding 2 ‘extras’ to spice things up.
11) Blimps, Banners, and Billboards – If it’s zoned for advertising and it’s blank, you have an opportunity.
12) Door [...]
Next 5 Tips For Traditional Offline Marketing
Here are part one with the first 5 tips of traditional offline marketing, if you’ve missed it
6) Radio/TV/Infomercials – You might be surprised how inexpensive you can get these types of slots, especially if you use remnant advertising. Study the best infomercials, for example (the ones you see over and over again…they must [...]
Part I:Traditional Offline Marketing
If you’ve missed, here’s the intro for powerful offline marketing in the Internet age.
Don’t think of these methods as too simple or mundane. They are very effective when done right and combined with other techniques as you’ll read in the coming chapters.
1) Classified Ads – This is something everyone should be testing in some form [...]
The Internet Age Powerful Offline Marketing
Ways To Promote Your Business For Maximum Profits
In February 2006, John Ritskowitz hosted a teleseminar with Michel Fortin, David Garfinkel, Yanik Silver, and JP Maroney. Entitled “Million Dollar Roundtable,” it was a chance for these marketing pros to share some of their best secrets for marketing offline, which is something more online Marketers should be [...]