If you’ve missed, here’s the intro for powerful offline marketing in the Internet age.
Don’t think of these methods as too simple or mundane. They are very effective when done right and combined with other techniques as you’ll read in the coming chapters.
1) Classified Ads – This is something everyone should be testing in some form or another. It’s great for lead generations. You should still have a strong benefit-driven headline and a clear call to action. Free reports work very well with classifieds. For example, lets say a local paper, the Hartford Courant, has an ongoing deal of 3 lines for 3 days – for free! Even adding more lines only ends up costing a few bucks. With a price like that, there’s no reason anyone with a website should not be testing ways to draw traffic to the site with classifieds.
2) Direct Mail – Nothing beats direct response when it comes to results-driven proven advertising. And messages sent directly to your highly targeted market via direct mail can deliver a terrific return on investment (ROI) when tested properly.
3) Postcards – Yes, postcards are a form of direct mail, but it warrants its own category. Postcards are cheaper to produce and mail than full-blown direct mail packages or sales letters, and they are great for generating leads. Like classified ads, a free report or free gift often works well here. Postcards are also a great way to stay in touch with your customers and prospects, and they also work well as part of a sequence of mailings.
Hint: be sure to include yourself on the mailing list so you can get your own mailing as well.
4) Yellow Pages – Another great resource that is often underutilized or used ineffectively. Yellow page ads are great because when someone sees your ad, they are already in the market for your product or service. Yellow page ads need to be benefits-driven, with your Unique Selling Proposition (USP) stated clearly and boldly (remember, this is the one place where your prospects will see your ad alongside all of your competitors). You want your ad to stand out from the clutter. Use a direct response type of ad, and again, free gifts or premiums work well here.
Gary Halbert has written about yellow pages several times in his newsletter. To find them easily, just enter the following search at Google:
site:thegaryhalbertletter.com +”yellow page”
5) Space Ads – If you’re going to do a space ad, it will generally get better results if you use the same layout as the editorials. Use the same font styles and sizes for the headline, body, etc. If the newspaper uses 2 columns per article on the page your ad will appear, use 2 columns in your ad. If they use 3 columns, you use 3. The “advertorial” approach almost always does better than traditional space ads that scream “ad.”
A great way to get very low costs space ads is to use what’s known as remnant, or standby advertising.
So that’s the first 5 tips for traditional offline marketing…
Related posts:
[...] Karungwang Collection of strategies and tactics to generate income On or Offline Skip to content karungwang.comBlogAboutResale Rights OfferUser AgreementPrivacy Policy « Part I:Traditional Offline Marketing [...]
[...] the first 5 tips for traditional offline marketing here (tips 1 to 5). Read the next 5 here (tips 6 to 10). And here are the last 5 tips PLUS I’m adding 2 [...]