Internet Marketing Life Support by Ryan Healy

If you don’t know Ryan, get to know him there…

If you are planning to make money marketing on the Internet — this piece is a MUST read (it scares the s**t out of me!)!

I still get the ‘chill down my bone’ while reading this especially when I am looking at my ‘puny’ effort trying to ‘hit-it-big-time’ on the Net [arrgghhh!!! why now?]

Well, like they said, “Better late than not at all.” Right?

PS. Remember to read the comment, and follow the link too — broke my heart doing so [sob, sob] BUT thanks a million Ryan

Related posts:

1. Make Money Offline: Making of Internet Marketing Skills to Make Money Offline
2. The Internet Age Powerful Offline Marketing
3. One Of The Most Important Lesson In Building List to Make Money

You see, there are three types of people who make
up the prosperity seeking world:

1) People who make things happen;

2) People who watch things happen;

3) People to whom things keep happening to.

The question is, “Which type are YOU?”

Related posts:

1. Make Money on What Other People Throw Away

I rest my case. For her, she prefers I did something which she can see, touch and feel, and have physical presence.

But guess what?

That does not discourage me [not a bit] to pursue creating and profiting from e-book. I keep looking for solid info on how to create a business around e-books and once again, ‘ole Ambassador of Old School Marketing, and King of Step-by-Step IM comes to my rescue.

Read his infinite wisdom…

How to Pay For Your Car Using Ebooks

I probably don’t have to sell you on the benefits of ebooks:

1.  There’s no inventory cost
2.  There’s no cost of production
3.  You can produce them relatively quickly

But can you REALLY turn ebooks into bank deposits?  And if so,how?

I realize that even if you’ve been lurking for several months or even years, you may not REALLY FEEL that you can turn ebooks into bank deposits in YOUR bank account.

Sure you believe it’s possible.

Sure you believe it happens for other people.

But you lack the reality or belief it can happen FOR YOU.

Let’s break this down so it’s real FOR YOU.

I have a friend who is a Video Jackey (VJ) in Denmark. He has an interesting skill set, so we talk sometimes over Skype.

In the summer, he works in a factory for a low hourly wage. I explained to him recently that it’s almost nothing for him to get $350/month selling an ebook on his special area
of know how.

Obviously, you can use multiples of the figures I’m giving here to arrive at the size of bank deposit YOU WANT. I’m just drawing out an illustration.

And while $350 USD per month may not sound like a lot, hey,its a new car payment.  And very little of your own personal time is involved once it’s set up.

If he creates an ebook that sells for $35.00, all he has to sell is 10 a month.

If he’s lucky and gets ONE PERSON with a halfway decent list of 1,000 to 10,000 people to send an email to their list in a month, he would likely make many multiples of that figure.

Think about it.

You ADD ON a Checkbox Upsell on The Order Form

If he adds on another $20 per sale, 70% of the people will probably take that, depending on the offer and the target audience.

That means that out of every 10 buyers, 7 spend $20. That’s $140 divided by 10 sales. So that’s an extra $14 per buyer.

That bumps his average sale amount up to $49. Now he only needs to sell SEVEN a month to make the $350.

What if he adds a One Time Offer (OTO) for say $100? And 10% of the people take him up on that?  That means that out of ever 10 buyers, one snags the $100 product. That adds another $10.00 to the value of each buyer.

So instead of his buyers being worth $49, they’re worth $59. Now he only needs 6 sales a month to make the $350.

What if there’s a DOWNSELL for $50?  So if they decide not to buy the $100 one time offer, they are offered a half price version of the product without the bonuses or something else removed?

That probably takes it down to needing only 5 sales a month.

Add on 2 more OTO’s. And you’re maybe at needing 4 sales per month, or even 3.

Obviously it all depends on your target audience and the variables involved. But the numbers I’m presenting here would be realistic based on my own personal experience and what I’ve observed in the industry.

Now, what does it take to get those 5 sales a month?

If you convert 1/2% of visitors to sales, that means you need 1,000 visitors per month.

If you convert 1%, you need 500 visitors. And so forth.

If you get one person with a decent list per month to email their list about your product, and they have just a modest-sized list, that alone could do the trick.

And if they have a good list, you could easily dwarf those numbers. A really good list might bring in $3,500 — or more.

Your “work” each month involves posting daily in a few forums, making friends with people who have lists and striking up a few friendships on Twitter.

You maybe need an hour a day or 30 minutes a day. Or an hour every few days. And the smart people use strategies where others get the affiliates for them, so even these numbers can be reduced.

But there are a few things you MUST have to implement this plan:

1.  Ability to take orders
2.  Ability to have a checkbox upsell on the order form
3.  Ability to do one time offers
4.  Ability to set people up as affiliates and email them
5.  Ability to email your list
6.  Ability to deliver your PDF in a password protected area
7.  Ability to put up a web page with a sales letter on it

Those are the BASICS.

Now, you CAN use Clickbank.  But there ARE restrictions with Clickbank, the main one being that THEY have the list of affiliates not you.

So you can’t push a button and send a promo to your affiliates.

Your upsells and downsells on Clickbank are going to be limited. You won’t automatically be able to add people to your customer list.

Anyway, you need to have SOME system in place to do these 7 things. I discuss the options in “The Writer’s Secret” and walk through the implementation on video in my quickiestart.com product.

What About You?

Are you going to sit on the sidelines making up reasons you can’t do it, won’t do it, why it won’t work for yo or why you have to be skeptical of “the gurus?”

The MAIN thing is that you get started on the process of trading products for dollars instead of your own personal time.

To go back to my friend who is a VJ.  Here’s this guy with know how I know people will pay for. The problem is HE doesn’t know that yet because he doesn’t have the experience to know it.

He thinks if he produces an ebook, maybe only one person will buy it.

WRONG!

I know there’s a market for it.

Sometimes you gotta take a bit of a risk and say,”shoot, I’m just gonna go for it.”

Granted, it’s not as easy as sitting on the sofa watching TV.

But if you just modify that and stick a laptop in your lap while sitting there and peck away at the keyboard for 30 minutes or an hour a day, you might be able to create an evergreen source of bank deposits that works for you, so you don’t have to.

What’s stopping you?  What’s holding you back? I’m going to state right here, right now that the REAL reason you’re not doing this yet is because your socks are PURPLE.

Allow me to explain.

1.  Lack of belief you can do it

This is the #1 obstacle everyone faces. Most people just don’t believe they can pull it off. I don’t know why.

Whether or not you believe is irrelevant. What you DO need is just to DO what needs to be done, regardless of whether or not you believe.

2.  Lack of ideas

I solve this problem in Writer’s Secret. The main thing to know is that if you immerse yourself for a bit in a market you WILL get ideas.

3.  Lack of motivation

If you lacked motivation, you wouldn’t have read this far in this article.

4.  Lack of time

Largely, this is an excuse to NOT do.  See, doing takes risk that that has a chance of NOT returning a reward. And it bears the risk of making mistakes, which no one including myself likes to do.

But the point is, lack of time is largely a straw man. Start making a list of ways you waste time every day doing stress-relieving activities.

You’ll find out your time is being taken up by doing activities to relieve the stress of not having the money you want or being able to lead the life you want.

5.  Not knowing how

This is NOT an issue anymore with the advent of Writer’s Secret and myl other products.

6.  Lack of self confidence

See #1.

7.  Fear it’s too hard for you to do

Again, most of this is solved in my new VIDEO product where we walk you through all the mechanics on video. And if you get stuck on something, that’s why Odesk.com exists.

8.  Because your SOCKS ARE PURPLE

When you’re looking for an EXCUSE one is as good as another.

About the Author:
Marlon Sanders helps people with hopes and dreams figure out how to turn those into reality by selling stuff on the Internet.  http://www.thewritersecret.com

Related posts:

1. How to Evaluate ANY Money Getting System
2. Affiliate Commission – Are Sales Page Opt Ins Decreasing Your Affiliate Commission?
3. One Of The Most Important Lesson In Building List to Make Money

Internet Marketing Center

The best thing about IMC (that’s Internet Marketing Center) is that they have never ceased to deliver — be it good product, service, and of course free content which I could share with others [cough!]; just like the one I am about to below which could catapult your business into orbit (seriously!) using the power of Social Media.

How to Market Your Business with Social Media — Our Top 6 Tips

If you want to have a successful online business, you can no longer afford to ignore social media.

Whether you’re talking about sites like Facebook, Twitter, and YouTube, or the millions of blogs, forums, and groups that exist online, social media continues to dominate the Internet landscape.

If you want to be a part of the conversation then you need to know how to use these sites effectively to engage with your audience and build authentic relationships with them.

In this article, you’ll learn our top six tips on how to do just that… But first, let’s talk about why a social media presence is so important to your business.

What You Need to Know about Social Media

According to Nielsen Research, social networking has become the fourth most popular online activity — surpassing even email!

In fact, an incredible two-thirds of all Internet users regularly visit social media sites.

Check out these stats:

• Social networking sites and blogs are the #1 most visited category of websites
• As of February 2010, Facebook had over 400 million registered users
• Twitter users send over 50 million tweets a day to each other.
• In December 2009, global users spent five and half hours on sites such as Facebook and Twitter — an 82% increase from the same time last year
• In the U.S. alone, 142.1 million unique visitors went to a blog or social networking site in December 2009

Because of their growing popularity, social media sites have become an especially attractive marketing tool for both online and offline businesses.
By engaging with customers through a blog or Facebook, Twitter, or YouTube, businesses can spread the word about their business to their target audience, manage their online reputation — and cultivate a deeper relationship with their established customer base.

And the most amazing thing? Most social media users welcome a closer relationship with the businesses they enjoy.

According to Cone Research and Insights, 85% of social media users want their favorite businesses to actively engage with them through social media.

But here’s where it gets tricky.

There is a right way to engage with people on social media sites — and there is a wrong way.

The right way will help you cultivate a meaningful relationship with your audience, and convert interested visitors into lifelong loyal buyers. The wrong way will inevitably drive people away… and could even provoke them to badmouth your business to others.

Yikes!

To help you avoid that fate, here are our top six “rules of engagement” on how to use social media the right way…

Rule 1: Do Your Research

Before you dive into the world of social media, do some research to discover which sites are most popular with your audience. Are they spending time on Facebook or on Twitter? Are there any popular forums or blogs they tend to visit and comment on?

All the major social media websites have search tools that allow you to search on your keywords to find users and groups talking about the things you’re interested in.

To find forums and discussion boards, enter your keywords into Google with “discussion” or “forum” tacked at the end. Google will point you to groups where your market might be hanging out.

Then plug your keywords into Google BlogSearch to find blogs with content relevant to your business. Once you discover some good ones, remember to check their blogrolls — the list of other blogs they link to in their sidebar, or on a separate page on their site — for more great spots to check out.

Make a list of the places where you find the greatest representation of your target market — and then you’re ready to get started.

We recommend you spend some time checking out the discussions already in progress, joining relevant groups, following and “friending” interesting folks you meet, and building up your identity as a trusted participant by providing solid ideas and information (without a pitch!)

And don’t worry about joining every single group you discover — start with three or four to help you get your feet wet, and then expand your presence from there.

If you try to become involved in too many communities at once you might find yourself overwhelmed before you even discover the potential of social media for your business!

Rule 2: Create an Interesting, Memorable Profile

Now let’s talk about how to set up an engaging presence that builds trust in your potential customers right away.

In your profile on each social media site, be sure to include:

• a friendly picture of yourself (or your company logo)
• a pitch-free description of your business
• your website URL

…along with some non-salesy information about your interests and passions to confirm to potential new connections that you’re a real person worth getting to know!

In fact, we recommend you use the same information and photo or logo for all your profiles — that way, people who meet you at one site will be able to easily connect with you at another!

As you start to engage with people on a social media site, make it your goal to maintain a warm, helpful, professional stance. By offering friendly advice and tips, and pointing them to places they can find more useful or interesting information, you will gather a loyal community of people who value your input and trust your recommendations.

Rule 3: Listen Before You Talk

When you sign up for a social media site, blog, or forum, take some time to listen first.

If you jump into the conversation with a sales pitch, and start blasting people with messages about how great your product is, they’re going to react in exactly the same way that people would if you started handing out business cards and trying to score new customers at a friend’s casual dinner party.

Spend some time reading posts, messages and tweets — and while you do, ask yourself the following questions:

• What are people most excited about?
• What topics come up again and again — and why?
• What are the most common problems people are facing?
• What problems aren’t being solved by existing products?
• What are your market’s biggest frustrations?
• What products are they talking about — for better or for worse?

By listening first, you’ll get a feel for the tone of the conversations already in progress, which will help you strike the right note when it comes time to join in.

You’ll also send the message that you value the information and opinions people are sharing with one another… and that you’re not just there to do a “drive by” sales pitch. .

Now, if you find people speaking directly about YOUR product or service, it will undoubtedly be tempting to jump in right away and respond to them.
If their comments are positive, feel free to offer a quick “thank you!” or note of appreciation.

If their comments are negative, however, respond politely and briefly to let your customer know you want to provide them with a positive experience — and then take the time to write an email or send a private note offering assistance or support.

Disputing their account publicly or engaging in a war of words will only make you and your business look bad — which is exactly the opposite of what you’re trying to do.

Rule 4: Engage With Your Market — Don’t Just Try to Sell to Them

To understand the true value of social marketing, you need to understand why people spend time hanging out at social websites.

Generally, they’re seeking diversion and entertainment, or pursuing information about their passions and interests. Popular activities include…

• corresponding with friends and family
• meeting and socializing with online friends
• watching funny or informative videos
• recommending interesting articles to fellow readers
• listening to entertaining podcasts
• playing addictive real-time games

… In other words, they’re looking for FUN — and not for something to buy.

And they can smell a “pitch” a mile away.

If you’re planning to waltz into an online community and start talking about your product and how great it is, you’ll likely end up getting nothing but the cold shoulder in response!

Instead, spend time observing how people interact with each other, and tuning into their conversations — and then follow their lead. Make it your mission to provide lots of useful free advice and interesting information, and you’ll generate a much warmer welcome from your new online friends.

Rule 5: Give Them Information They WANT

Once you’ve done some listening, you can start sharing information with your market through social media — as long as you focus on providing value above all else.

Here’s what we mean…

Give expert advice: Establish your expertise by answering common questions about your industry, and offering valuable information in related discussions and groups. That doesn’t mean, however, that you should answer every question by pointing to your product, even if it seems like the most obvious solution!

You want to earn trust first… and let that lead naturally to sales.

Share thoughts about your industry: Share your own ideas about what’s happening in your industry through blog posts, microblogs and group posts. Start discussions that matter to you, and invite other people to share their ideas alongside yours.

Be transparent about your company information and mission: Share who you are, how you got started in your industry, and your passion for what you do and why you do it.

Spread public relations-style information: Put the word out about new product releases, new product features, press mentions or awards you’ve received.

Provide great customer service: Post common problem solutions, product bulletins, problem solving, best practices, training and tips for using your products. Don’t be scared to solve a customer’s problem publicly if they post it publicly. It’s not a bad thing for customers to see that you stand behind your products, and that you’re eager to solve problems!

Tell customer stories (with permission!): Share stories of people who have had positive experiences with your products, or have overcome difficulties as a result of using your products.

Have a little fun: Post games, contests, and interesting pictures or videos related to your products or industry.

Offer special deals: Create offers just for your social media “friends” — but not with a heavy pitch, please! Just a link with a discount code will do — let your site speak for itself!

Encourage feedback and research your market: Questions, polls and surveys targeted towards your community or customers can be a great way of getting great market research data, product feedback, and information about the right direction for your business to head in future.

Rule 6: Participate!

If you want to build up a loyal community on social media sites, you have to focus above all else on being someone worth knowing.

People are drawn to those who care about what they have to say, and who contribute in valuable ways to the conversations that matter to them. If you respond promptly and politely to people, and provide great information, they’ll love you.

On the other hand, if you only participate sporadically, and neglect to offer information people find entertaining or helpful, you’ll find yourself hard-pressed to establish a connection.

Above all, when you communicate with your audience on social media sites, the most important thing is not to sound “spammy.” It’s perfectly fine to let people know what you do and what you offer — but not to hit them over the head with a sales pitch.

Few people head to social media websites looking directly for items to purchase — but they do appreciate coming across people who provide great information and great service. And if they are looking directly for product or service recommendations, your active presence and solid reputation will put you at the top of everyone’s list.

That’s the power of social media!

Article Source:
The Internet Marketing Center
380-2925 Virtual Way
Vancouver, BC
Canada V5M 4X5
1-800-595-9855

Related posts:

1. Make Money Online With Affiliate Program – Why Many Fail?
2. Make Money with Affiliate Program – Optimizing the Search Engines
3. Newbies Make Money with Affiliate Program – 3 Easy Ways to Start

Ironic?

I’m afraid not. And taking this from someone who’ve been in and out of ‘Net-Entrepreneurship’, one we could call The Expert, who just release an amazing Video Marketing training, let’s hear it…err read it…from Mr. Andy Jenkins ya’ll!!! [clap,clap,clap! Just for the fun of it]

I’d Like to Show You How Not to Build A List

You see well-done sales letter or slick and pretty sales video… It’s WORKING. You’re reading or watching, you’re into it, and then BAM – you’re distracted with an Opt-In Form.

WHY OH WHY would the seller do that? They’re driving traffic to a place where they’re trying to close the sale, right?

They’re making their case, overcoming objections, they’re selling to me… Aaaaaand then, they give me the option to NOT BUY??

They’re suddenly showing me bunch of good copy to get me to stop thinking about spending any money with them, but instead join on up and start getting FREE STUFF. Sigh.

Ya know, maybe spending money on that product wasn’t such a good idea anyway. I mean, think about it – if you’re GOOD at getting opt ins with this scheme, you’re actually doing it at the expense of PAYING customers.

Repeat after me: A Confused MIND says NO!

So Have ONE GOAL and ONE GOAL ONLY on your landing pages. This is a rookie mistake, and I see WAY too many veterans doing it, too.

Look, after 9 years of Inteweb marketing, I’ve made mistakes like this – we ALL have.

But I’ve also tripped over a couple of spiffy tricks I’ve used to build a list of happy and responsive subscribers. And I’m talking six-figures worth of subscribers.

So rather than dwell on mistakes, here are a few of the higher points I think will save you a lot of pain in building your own lists up. If that’s cool with you.

1. When you’re marketing, you’re either creating relationships or closing a sale. That’s it.

If you try to do BOTH, you end up giving the potential customer a parachute to jump out of your carefully crafted pitch, or you send them mixed messages because you now feel compelled to get them to join your list if they don’t buy.

That ain’t gonna work, son (or cuzin, or boss, or daughter).

Here’s my advice. At the beginning, you’re only getting 2 kinds of leads: Cold Traffic (They don’t know you at all) or Endorsed Traffic (Someone referred them, but this if your first “official” introduction).

For these people you need to concentrate on creating a RELATIONSHIP before you try to sell them ANYTHING.

Do you ask someone for money the first time you meet them? I try not to.

The fact is, asking someone to do business with you the very first time you meet has a very small chance of success – that’s why most online businesses have the abysmal close rate of 1%.

Instead, you get to know that person and show them what you’re all about.

All of the sudden, you’ve got a connection, AND NOW the relationship can evolv to a place of trust. From there, it’s SO MUCH EASIER to start to “Talk Business”.

And THAT’S WHY list building is so powerful – because the first time you meet a potential customer, all you really need to do is eliminate the risk in order to create a relationship with them.

So, how to do you eliminate risk? First things first – let’s define “Risk” in our market. Risk is generally a condition where a person is in a position to LOSE something if they engage with another person.

When someone first “meets” you online, they don’t know if you’re for real, or if you’re a waste of time, effort, money, air, etc.

So, how do we eliminate risk and create a relationship that could lead to a TRANSACTION of VALUE down the road?

Picture this: Pretend that you’re a visitor to an page where you can get a free-report and all you have to do is give your email address to get that free-report.

Most online sellers try to create juicy “Opt-In Compensation” (Where the visitor gets something for opting-in) that is very similar to the problems that their PRODUCT SOLVES.

And this is WRONG.

Here’s what I would do – I made this phrase up about a year ago – it even got re-tweeted a couple of times:

2. OFFER Value without Expectation of Compensation.

Pretty catchy, eh?

I’m talking about reaching as broadly as you can into your chosen niche and giving away FREE content that solves the basic, general problems for those prospects.

Don’t give away a free chapter of your e-book, or a free trial of your e-course… Those things put the burden on THEM to prove to themselves that you’re worth buying from. It’s like giving them a job to do that has no compensation.

Instead of giving them WORK, just PROVE to them that you’re worth buying from by solving their pressing problems for them the very first time they meet you, AND ONLY ask for an opt-in in exchange.

Don’t even bring up that you sell anything at all at this point.

In fact, you should deliberately be trying to help people who may not be potential customers of your specific product AT ALL. That might seem counter-intuitive, but think of it like this:

3. Free Line Content Should Solve the BIG Problems in Your Niche

Remember, the reason we’re building a list is so we can make lots of offers to lots of people. We don’t want a list that’s so targeted that they only have that one single problem in common, right?

Because once we sell them that one thing, we’re done. Unless you sell something people need refills on, that list is not very valuable to YOU, much less to any potential JV Partners.

Let me give you an industry-specific example: Weight Loss.

There’s really only 3 main reasons people are overweight.
1) Bad Diet
2) Lack of Exercise
3) Health Related Issues

So, while your product might address an exercise program for busy professionals or “Easy Healthy Cooking on a Budget” or even more specific “How to Exercise When You’re Debilitated”…

Your product is still only addressing ONE of those 3 reasons which means that you’re NOT talking to the other 2/3rds of the market. But WHY NOT address the entire market with your free-line?

Then, once you have a relationship, offer your product to a segment of those subs who are INTERESTED. Everyone else who ISN’T interested is FINE in the meantime, because they got free solutions from you. They are in the black, and you have proven to be a NO-RISK interaction.

So NOW you still have room to address that other 2/3rds of the market in future products, or JV promotions, etc. from INSIDE the comfort of your own list. You don’t have to go out and re-build new targeted traffic.

If you’re the person with a course on Exercise for the Debilitated, you’re going to be much more able to make JV deals with other folks if you have a list that has a broader interest in similar, related products, too.

And when that JV mails for you, he’s not just going to mail to HIS segment of people interested in the narrow focus of your product… If your free line content has BROAD value, he’ll send to ALL his prospects.

Overall, solving the big, general problems your niche has in common will get you the MOST traffic. And the goodwill you gain will allow you to build a valuable relationship that you can leverage and profit from in the future.

That’s with your own products, as an affiliate, as an ad publisher – you essentially now have an audience that you can TEST new revenue streams and products with.

4. Expanding Their World Automatically Complicates It

Let me give you one last example with my own product, Video Boss. I didn’t go after ONLY the hard core video heads with my marketing and free line content.

I went after ALL internet marketers, and I wanted to prove the value of adding video to your mix. SOME of those people will get WAY into video and are going to NEED Video Boss.

Some people are going to use that free line content and it’s going to pull back the curtain on a whole new business/hobby – if they LOVE video, I’ve just expanded their world, and they will need a guide.

But the ones that don’t… They’ll stick around because I provided a solution – a way to get more customers – that they may or may not use specifically.

But they know that this guy Andy Jenkins has good solutions! So when I talk about a problem that they DO have (like – gosh, I don’t know… List Building?), I’ve already got my foot in the door.

Think back to the first time you EVER MET or HEARD of Andy Jenkins… Chances are, it wasn’t because I was selling you something.

And if I was, I probably had something you could get FOR FREE without ANY expectation of a sale… But of course, NOT on the same page.

So of ALL the ways you could go broader with your OWN free line content, leave me a comment to tell me how you will apply this in your own list-building efforts.

Hope that helps, and have a great weekend!

Andy
AndyJenkinsBlog.com

Related posts:

1. How to Evaluate ANY Money Getting System
2. How To Use Ebook to Make Enough Money to Pay Your Car
3. Managed List Profit

You can read it here — Affiliate Marketing Secrets…

And there’s an interesting lesson I learned today, from Seth Godin.

Have you read his book Purple Cow?

I thought of getting my hands on this book but my ‘ego’ stand in my way so I end up ‘persuading’ my Self that I had enough of Seth, and I already everything there is about his marketing strategy.

Ego has a funny way in money-making effort. It can keep you on the ‘right’ track, and persist OR it can lead you straight into blind alley! I guess I fall into the latter. Nah! I believe I fall into the latter.

Why?

My ‘ego’ in that context is translated into ‘ceasing to adopt continuous learning.’ And continue to learn is imperative to my growth. One expert I listened to is fond of saying, “In business, you either grow or sorrow — there’s no in between.”

Right…it makes sense now.

But guess what?

Today is my ‘lucky’ day because I stumble upon a Google Video through someone’s blog, and there was Seth; spilling his wisdom to some Google staff. I can’t make up what event that was but the 48 minutes presentation was captivating.

I am pretty sure his ‘fee’ was too

In that presentation he talked about one of his journey to France with his family.

And The Purple Cow Story Starts

It was during that journey the idea dawned to him.

But there was no cows in purple to begin with…

There was silence which make him wonder the cause of it apart from long journey and a delayed flight since his ‘boys’ were there also. It’s not like them to keep mum.

He looked into the rear mirror…

He saw his family gaze was transfixed to some cows. And they were quiet for about — wait — 5 minutes! And in Seth words, “the ruckus start again ” right after that.

That small event caused him to think: What if the Cow was Purple? What if his wife asked him to pull over to snap some pics? What if the children asked to get down to touch the cow to see that the color was real?

And here’s the best part

If that really happen, they will go back home or maybe they will immediately call someone back home to tell them what they saw — they will tell folks back home the cow with purple color story!

And that’s the whole point of this concept (as far as my understanding is concern) — marketer got to have some qualities worth talked about — NOT just any quality; worth-talked-about-quality.

Which Brings Me Back to My Post Back Then

I see no such quality for the post…

I did not SOLVE compelling problems affiliate marketers have…

I just post for the sake of POSTING! Yucks!

But I know better now, and I make sure I improve

I wonder what worth talking about TODAY?

Related posts:

1. How Many Affiliate Marketing Secret There Is Out There?
2. Make Money with Affiliate Program – Different Types of Affiliate Marketing
3. Presell Secrets

Warren Buffett is arguably the world’s greatest stock investor. He’s also a bit of a philosopher. He pares down his investment ideas into simple, memorable sound bites. Do you know what his homespun sayings really mean? Does his philosophy hold up in today’s difficult environment? Find out below.

“Rule No. 1: Never Lose Money. Rule No. 2: Never Forget Rule No. 1.”

Buffett personally lost about $23 billion in the financial crisis of 2008, and his company, Berkshire Hathaway, lost its revered AAA ratings. So how can he tell us to never lose money?

He’s referring to the mindset of a sensible investor. Don’t be frivolous. Don’t gamble. Don’t go into an investment with a cavalier attitude that it’s OK to lose. Be informed. Do your homework. Buffett invests only in companies he thoroughly researches and understands. He doesn’t go into an investment prepared to lose, and neither should you.

Buffett believes the most important quality for an investor is temperament, not intellect. A successful investor doesn’t focus on being with or against the crowd.

The stock market will swing up and down. But in good times and bad, Buffett stays focused on his goals. So should we. (This esteemed investor rarely changes his long-term investing strategy no matter what the market does.

“If The Business Does Well, the Stock Eventually Follows”

The Intelligent Investor by Benjamin Graham convinced Buffett that investing in a stock equates to owning a piece of the business. So when he searches for a stock to invest in, Buffett seeks out businesses that exhibit favorable long-term prospects. Does the company have a consistent operating history? Does it have a dominant business franchise? Is the business generating high and sustainable profit margins? If the company’s share price is trading below expectations for its future growth, then it’s a stock Buffett may want to own.

Buffett never buys anything unless he can write down his reasons why he’ll pay a specific price per share for a particular company. Do you do the same?

“It’s Far Better to Buy a Wonderful Company at a Fair Price Than a Fair Company at a Wonderful Price”

Buffett is a value investor who likes to buy quality stocks at rock-bottom prices. His real goal is to build more and more operating power for Berkshire Hathaway by owning stocks that will generate solid profits and capital appreciation for years to come. When the markets reeled during the recent financial crisis, Buffett was stockpiling great long-term investments by investing billions in names like General Electric and Goldman Sachs.

To pick stocks well, investors must set down criteria for uncovering good businesses, and stick to their discipline. You might, for example, seek companies that offer a durable product or service and also have solid operating earnings and the germ for future profits.

You might establish a minimum market capitalization you’re willing to accept, and a maximum P/E ratio or debt level. Finding the right company at the right price — with a margin for safety against unknown market risk — is the ultimate goal.

Remember, the price you pay for a stock isn’t the same as the value you get. Successful investors know the difference.

“Our Favorite Holding Period Is Forever”

How long should you hold a stock? Buffett says if you don’t feel comfortable owning a stock for 10 years, you shouldn’t own it for 10 minutes. Even during the period he called the “Financial Pearl Harbor,” Buffett loyally held on to the bulk of his portfolio.

Unless a company has suffered a sea change in prospects, such as impossible labor problems or product obsolescence, a long holding period will keep an investor from acting too human.

That is, being too fearful or too greedy can cause investors to sell stocks at the bottom or buy at the peak — and destroy portfolio appreciation for the long run.

You may think the recent financial meltdown changed things, but don’t be fooled: those unfussy sayings from the Oracle of Omaha still RULE!

Related posts:

1. Losing Money in Mutual Fund: You Forgot 2 Important Things
2. How to Be Entrepreneur

But not the video…

Here’s the e-mail I’m talking about:

I JUST TOTALLY HOOKED YOU UP

I’m giving you more cool stuff than EVER over the next few weeks.
…And this awesome video is just the beginning:

http://www.GetCoreInfluence.com

It’s my legendary Core Influence presentation that was originally
included in Mass Control …and of all the materials I’ve ever
released, everyone agrees this is THE MOST HELPFUL.

You can get a copy here:

http://www.GetCoreInfluence.com

It’s free and you’ll be able to watch the whole thing online
…whenever you want.

Enjoy

Frank

And I need YOUR help over here…

If you had a ‘dust’ of pity for me, I BEG you to help me in getting myself to watch the “Core Influence 2″ — for FREE but here’s the thing: I can ONLY do that if I got 10 or MORE people clicking my referral link!

Will you help? If you will, I really APPRECIATE you.

Click the link BELOW if you’re willing to help:

>>Watch Core Influence 2 for Free<<

Thanks folks

Related posts:

1. Tony Robbins Motivation Goes Full Thrust Online

Every week a new barrage of email promotions likely hit your inbox.

A few are good.

The others I’m not so sure about.

How do YOU see through the hype and get to the truth, so you know WHAT do do, and what NOT to do?

You’re probably on a limited budget with limited time and resources to spend on you Internet marketing activities.How do you be a wise steward of what you DO have?

In other words, how can you get the maximum payoff with limited time?

First, get to the CORE of the model asap

Any “money getting” system, to use Frank Kern’s wonderful term, works on the basis of a few models.

When you GET offers in your email box, you have to ASK yourself, “What’s the core model?” Then you have to apply rational thinking TO that model to think about it.

1. The “Product Launch” Models

You’ll see screen caps of massive numbers that make your head swim.

Sometimes these figures come in fast. Like 5 or 10 MILLION dollars in 30 days, or faster.

Realize that these are extremely complex models based on herding cats. The cats are the joint venture partners who all email the same offer during a 1 day to 2 week time span.

Getting these joint ventures involves highly sophisticated personal relationships for the most part.

Fact is, if people mail for your launch, most will expect a reciprocal mailing. And you’ll be obligated whether or not you believe in the product.

There are also issues with your merchant account getting frozen due to the unusual influx of funds. Refunds can run up to 30%.

This isn’t a method for the shy or timid.

Now, you CAN run a product launch model without those drawbacks. But if you do, your income won’t remotely resemble the gigantic numbers thrown out in the examples.

First, let me say that the way Jeff Walker teaches the Product Launch Model is NOT the way it’s often done, used or taught by others.

I know Jeff and think very highly of him and his methods. I’m talking here about a more general model of product launches that has evolved and isn’t necessarily advocated by any ONE person.

I’m NOT targeting an individual with these comments. I’m just talking about the overall model. Frank Kern? Cool guy. Very talented and funny too. NOT talking about Frank
or Mass Control.

I’m JUST talking about a model that is a general consensus or a standard method of operation that has evolved.

Consider these drawbacks:

• Product launches can absorb 3-6 months of your time — So what APPEARS to be overnight money actually took 3-6 MONTHS.
• You’ll lose ANOTHER 3-6 months doing all the reciprocal emails you owe pleople.
• Merchant account issues
• Refund issues
• Sales issues

You have one shot to get the product to sell. If you screwed up your sales letter, you’re a dead duck.

More people flop at this than succeed. But a number DO succeed. I’m NOT against the model as long as you understand the GAME you’re playing and you aren’t all glossy eyed over the big numbers without knowing what goes into it.

I’ve seen some very good marketers work HARD to get others to promote a launch for them and end up with paultry results. I’ve also seen a few unknowns crush it with the right offer at the right time.

High risk. High potential reward.

2. Affiliate Models

In these models, you don’t create a product. You sell OTHER people’s products. Just think:

• No customer service
• No product fulfillment
• No complaints
• No hassles

Sounds awesome right?

A lot of beginners get started as affiliates and that’s as it should be. No problem with that. You’re learning the ropes.

But you DO need to consider the following:

a) Most of the affiliate checks that are sizeable I see are based on getting top Google ranking for the product name about a week before the launch.

This means you need to get good at beating out others for the SAME product names and you need to to do it in a short time span.

Just understand what Game you’re playing.

Still, if you ARE going to play the affiliate Game, this is one of the best ways to play it. You leach off of product launches and your traffic comes from people searching for the product name.

The downside is a lot of other affiliates play the same Game and you’re competing against others who are really good at this. By the samme token, if you promote a product launch that fails to generate buzz, no one searches the product name or the author’s name and you don’t make diddly squat.

b) Some big affiliate success stories are based on the list

A lot of times, it comes back to good ol’ basic evergreen marketing, the kind of stuff I teach.

The person created special reports, got people onto their email list, built the list OVER TIME and then just did a big bonus offer for a new product launch.

You’ll see people pull in $30,000 to $50,000 by promoting a big, juicy bonus bundle to their list for a product launch offer. BUT that person usually has their OWN products and a great reputation and relationship with their list.

Otherwise, the bonus products have no value.

What I’m saying is, what APPEARS to be an affiliate marketing model is really NOT. It’s a product creation and promotion model where a list was built THEN used to promote a product launch via a special bonus offer.

Here’s the CRUX of the issue:

Where will the TRAFFIC come from?

If YOU are the affiliate someone else is paying you a commission in exchange for YOUR traffic. So where are you going to get the traffic and how?

Usually the traffic comes from organic seo, which involves a lot of article writing, web 2.0 sites, backlink creation and so forth.

c) You CAN build an evergreen affiliate business

1. In niches, you can build a list off of a pay-per-click campaign. John Barker from Adwords Blackbook fame is a master of this.

2. You CAN build a list without your own product via giveaways, ad swaps and other methods.

Then you use the list to promote special offers to.

d) TRICKS of the Game — A LOT of times those giant numbers on screen caps were produced promoting an offer of questionable value like ringtones or an offer with recurring billing that is buried.

If the letter doesn’t say WHAT was promoted, it’s probably because it was an extremely broad product that involved buried recurring billing.

That means you aren’t likely to replicate the success.

3. Paid Advertising Models

Some of the most dramatic success stories are based on paid advertising models.

These often involve a high level of skill NOT duplicatable by the novice or even intermediate marketer.

The BEGINNING media buys can be $10,000+. This fact is conveniently left OUT of the sales letter.

4. List Building Models

The model that comes closest to my model is the list building model.

Theses people advocate building big lists or small, responsive ones. It’s hard to argue with that.

My only caution on these is that a lot of the list building methods taught are dubious and don’t work.

Your BEST list building comes from creating your own products and getting people who ALREADY have lists to promote them via email to their lists. And yes, there might be some reciprocity involved.

But you can LIMIT this to products and people you believe in and know are quality.

5. The Evergreen Model

I advocate what I call “The Evergreen Model” because it has been working for 1,000+ years. You create products and sell them via a network of sales people. In this case,affiliates and joint venture partners.

The drawback is getting affiliates isn’t “push button easy” or crap like that. But it IS doable with attention and focus.

a. You don’t have to join a coaching program to figure it out

There ARE details involved, most of which I explain in low cost products.

b. It relies on a dose of creativity

You need to have a bit of an eye for a topic that will sell well.

c. You build a relationship with your list

Since the products you sell are created by you, your customers develop a relationship WITH YOU, not another marketer.

d. You build over time

A lot of advertising-based models don’t build lists that grow over time. So a year from now you’re no better off today.

I like growing an evergreen business where you develop a list.

Conclusion

1. Stop chasing rabbits — KNOW what marketing model you’re following and don’t chase a new marketing model each week.
2. Get good at ONE model
3. Realize no model is perfect — There IS no perfect model. And if the model sounds perfect, someone is leaving something out. Every model has an aspect that is less than desirable. If your eyes are glazing over because you’re so excited about a model, you’ve likely bought into hype and a smooth pitch.
4. Consistency of effort is key — The key is to know your model, focus on it over time and improve it.

About the Author:

Marlon Sanders helps people with hopes and dreams figure out how to turn those into reality by selling stuff on the Internet.  http://www.thewritersecret.com

Related posts:

1. Make Money Selling Personal Products
2. Make Real Money Online By Selling Other Peoples Products
3. Make Money with Affiliate Program – Different Types of Affiliate Marketing

I know, I know…some think that this is pure, “BORING!” but hey, so far it works very well for me BUT some of us (maybe you) find that they are losing money from this simple investing strategy.

So if you are losing money even in Mutual Fund, here are 2 reasons why:

Reason 1-Not Knowing How To Pick a Winner

There are simply hundreds of fund type you can choose. Some falls into the category of Income Fund, Growth Fund, Bond, Money Market, etc. How do you go about picking one in the first place?

You MUST know your ‘temperament’.

Are you ‘aggressive’, conservative or moderate investor? I bet if these words are alien to you, you ‘adviser’ fails to explain to you what they really are. Go back to them and state your demand.

Ask them to explain it to ya…

If you are blind to how much risk you can stomach, don’t even think of putting your money to invest. You could end up feeling sorry doing so.

And I have not even begin telling you how to pick a winner! Just know ‘who you are’ and ‘why type of investor are you’ is a good enough start.

A Simple Formula to Pick Winners

Performance over time — that sums the whole complex mathematical equation of how you pick a winner. Monitor how a fund of your choice perform over time, preferably 3 to 5 years (we are talking Mutual Fund here), and take a pick after your gut instinct feels good about it (yup, nothing beats your innate instinct).

And if you still losing money, here’s the next important reason:

Reason 2-Inconsistent

Mutual Fund is not a short term gain investment vehicle. It takes time to mature — just like seeds. The Principle which all mutual fund hinges is: Dollar Cost Average.

This principle is like a wall — you only break yourself if you go against it so a wise thing to do is to abide by it and just play along. In due time you reap what you sow.

In all my years of investing using Mutual Fund, I always bare in mine whenever I am about to make an investment or selling off my investment these 2 important factors — know my appetite and be consistent. So far, I have no regret.

Chew on that

Related posts:

1. Simplest Money Making Method
2. One Of The Most Important Lesson In Building List to Make Money
3. What Are You Doing About It?